World Wildlife Fund #LastSelfie

World WildLife Fund #LastSelfie...

When Snapchat was first becoming a huge social platform the World Wildlife Fund (WWF) saw an opportunity and decided to take it. In 2014, WWF set up the '#LastSelfie' campaign. The objectives of this campaign was to use snapchats timed messages to highlight the importance of saving the worlds endangered species for time runs out. WWF Snapchat accounts became an active awareness & donation channel for the social medium. WWF would sent out selfies of endangered animals with different catch phrases on them showing the growing threat of extinction such as...

- Don't let this be my #LastSelfie

- In ... seconds ill be gone forever, but you can still save my kind #LastSelfie

- Better take a screenshot this could be my #LastSelfie

Before the picture would disappear it would end by asking for help by sharing, adopting an animal or donating through SMS.

The campaign was a major success with just after one week generating 40,000 tweets hitting 120 million twitter timelines, this meant that 50% off all active twitter users were exposed to the campaign. #LastSelfie raised extreme global awareness about the problem and within only 3 days they managed to reach their donation target for the entire month.

Bibliography

Viddyad. (2016) The top 5 social media campaigns of all time. Available at: http://www.viddyad.com/the-top-5-social-media-campaigns-of-all-time/ [Accessed 28 November 2016]

World Wildlife Fund. (2016) World Wildlife Fund. Available at: http://www.justforthis.com/ [Accessed 28 November 2016]