Save the Children's #HelpIsComing

Save the Children's #HelpIsComing...

At the time of this campaign (2014) there was 19.5 million refugees around the world and half of them are children. Save the Children decided to raise awareness and try to raise money for the cause by releasing their 'Most Shocking second a day' video. The video featured a little girl celebrating her birthday in the opening shot and finishes with her celebrating another birthday a year later after the effects of the Syrian Civil War. However its the inbetween that is the important part. It showed to affect and ruin that the Syrian civil War had on its many children and families that have suffered, and how quickly their lives were turned upside down.

Birthday at the opening scene: 

 

 

Birthday at the finishing scene:

#HelpisComing was one of the most powerful social media campaigns of 2014. The video launched in the wake of the 3rd anniversary of the Syrian Civil War and really played on peoples emotions. If humanised the situation and let the audience see that this is happening to familys, little boys, little girls just like us all around the world and we all need to do our bit to help. 

The Campaign was so successful it has managed to reach over 55,000,000 views worldwide.. and counting. Save the Children pulled off this campaign so well because they successfully were able to get the audience to relate to the problem and realise how important it is. The video allowed for the audience to empathize at a deeper level with the little girl. 

Bibliography

David, E. (2015) Top 10 influential Social Media Campaigns of 2015. Available at: http://www.adherecreative.com/blog/top-10-influential-social-media-campaigns-of-2015 [Accessed 30 November 2016]

Save the Children. (2016) Help is Coming. Available at: http://helpiscoming.org/ [Accessed 30 November 2016]