Lowes #FixInSix

Lowes #FixInSix...

Lowe's Comapanies, Inc. is an American company, founded in 1946 which operates a chain of retail home improvement and appliance stores in the United States, Canada and Mexico. Lowe's has 1,840 stores throughout the United States, Canada and Mexico.

Lowe's created an ongoing social media campaign called #LowesFixInSix. The campaign is basically an idea that Lowes will post clever home improvement tips on social media for their followers to get ideas from, all done in short 6 second videos. This makes the information short and sweet and will result in more people giving the videos attention as it does not take up too much time, little time to get bored of what your watching. 

The videos use stop-motion and clay-like animation to demonstrate the tips ranging from many many different ideas. The videos are a great idea because they really do give customers useful tricks to use in the home and will keep customers following Lowe's if they like the #FixInSix videos.

Here are some examples of #LowesFixInSix... 

 

Use Coffee Filters to keep soil where it belongs - In your flowerpots.

Wrap Christmas lights around gift wrapping tubes for easy storage, in an attic far away.

 

Bibliography

Gallegos, J. (2016) The best social media campaigns of 2016 (So Far). Available at: http://www.tintup.com/blog/the-best-social-media-campaigns-of-2016-so-far/ [Accessed 29 November 2016]

Lowe's. (2016) Lowe's. Available at: https://www.lowes.com/ [Accessed 29 November 2016]