#RedCupContest - Starbucks

#RedCupContest...

From November 6th to November 10th 2015 Starbucks ran a festive Social Media Campaign called the #RedCupContest. The #Red Cup Contest" consists of two simple steps, first you upload your most beautiful or creative image of your Starbucks red cup with the caption '#redcupcontest' and second, check back on the website on the results day for your chance to be one of five that will win the grand cash prize of $500. 

The #RedCupContest was a major success, generating over 40,000 entries. The objective behind this campaign is to raise customer engagement with Starbucks, make purchasing from the store fun and satisfying so you want to return. Not only did the #RedCupContest persuade over 40,000 people to buy a red cup and compete, but it also got these customers engaging and enjoying their time with the organisation, which is extremely valuable to most public relations objectives. 

The #RedCupContest is an example of a clever and fun way to engage with your audience/customers while sending your message or selling a product. The campaign gave customers a reason to chose Starbucks over other competing branches. The use of the # on social media gives these ideas to gain group interest and go viral. The message can spread extremely quickly if the right social media tools are implemented.

Bibliography

Young, H. (2015) The 30 Most Brilliant Social Media Campaigns of 2015. Available at: https://www.salesforce.com/blog/2015/12/2015-most-brilliant-social-media-campaigns.html [Accessed 23 November 2015]

Gallegos, J. (2016) The Best Social Media Campaigns of 2016 (So Far). Available at: http://www.tintup.com/blog/the-best-social-media-campaigns-of-2016-so-far/ [Accessed 23 November 2016]

Starbucks. (2016) Starbucks. Available at: https://www.starbucks.co.uk/ [Accessed 23 November 2016]