Readia the Media?

Welcome to Readia the Media!...

Hey everybody and welcome to Readia the Media! 

Here at 'Readia the Media' i am going to be looking at the importance of Social media in Public relations. As a media and public relations student i am very interested in social media and the power it holds, especially within the field of public relations. As you may or may not know, public relations is, among other things, the professional maintenance of a favorable public image by any company, organisation or person. Social media is one of the easiest ways for us to analyse public image by using sites such as facebook, twitter, Instagram, youtube, pinterest and many more. Over the last three years social media has become a great tool for public relations practitioners and allows us to cast a wider net to get the message out there. Throughout this blog i am going to explain in detail the initial uses for these social media outlets and then look into how they help public relations practitioners to successfully do their job. 

Social media has helped to make many different areas of pr easier such as celebriry endorsement, it gives us a wider audience and also gives us access to a huge group of people for us to spread and receive information. Social media has also allowed for 'citizen journalism' which is the analysis of news and information by the general public. This means that our information is far more accessible to us as we are being exposed to not only news from journalists and professionals but also from everyday people like you and me who are seeing something first hand and sharing it with their friends and the rest of the world through social media outlets such as facebook, twitter etc. This means that in managing a clients image in the field of public relations we now have more to analyse!

Social media is a huge advantage in the world of public relations but also has some draw backs which I will continue to analyse within this blog. Here at Readia the Media I will be looking at all the different types of social media outlets and how they each help PR professionals to do their job. 

Bibliography

Patterson, M. (2014) 4 ways to use social media in public relations. Available at: http://www.socialmediaexaminer.com/social-media-in-public-relations/ [Accessed 07 October 2016]

Dougherty, J. (2014) 6 ways social media has changed public relations. Available at: http://www.cision.com/us/2014/09/6-ways-social-media-changed-public-relations/ [Accessed 07 October 2016]

Smarty, A. (2015) How social media can help with pr. Available at: https://www.entrepreneur.com/article/244051 [Accessed 07 October 2016]